Did you know, according to a research accomplishes, that an enormous number of people click the first three links that the search results show? You must be speculating how search results are listed and what is it that gives one website more partiality over other in listing results. Well its all by SEO.

But what is SEO?

SEO stands for search engine optimization, it is the structure used to let the customer see your advertisement or catalog when they enter the key word. i.e example if you search for the key ‘credit card processing’ you will see the paid results, which are paper clipped advertisements. On the accurate hand side are all natural or organic listing, which are the results of SEO techniques.

But why is search engine optimization significant from a marketer’s point of view?

Well for one, search engine optimization drag more traffic than paper clipped advertising. A lot of eye tracking services show that researchers only click the first three organic listing. Other reasons could be:

• That natural listing is perceived to be non-biased.
• SEO gives better return on investment than other marketing mediums.
• There are no bidding wars or click frauds in SEO.
• Plus SEO helps in creating an online brand